United States -  St. Louis

St. Louis benefits from a diverse economy, anchored by strong healthcare, education, and government sectors. The city is also a popular destination for tourists, who are drawn to the Gateway Arch and the area's museums, parks, and professional sports venues. Groups and special events utilizing the America's Center convention complex and the facilities of larger full-service hotels are also a major source of hotel demand. In 2023, occupancy remained just below the 60.0% mark, similar to levels of the early 2000s but below the peak occupancy period of 2014 through 2019. Occupancy recovery in 2023 was hindered by disruptions at the convention center due to an ongoing expansion project, as well as a correction in leisure demand. Despite a relatively weak 2024 booking calendar for the convention center due to the ongoing renovations, occupancy remained relatively stable; however, the lack of demand growth limited pricing power, resulting in stable ADR for the year. With the completion of renovations, the convention booking pace is much stronger for 2025, supporting healthy occupancy growth. Furthermore, in May 2025, St. Louis was struck by a tornado that generated a temporary influx of lodging demand related to displaced residents and clean-up/recovery efforts. The diversity of employment sectors, ongoing regional economic development, and popular regional tourism attractions are factors that contribute positively to the market's performance.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Daniel McCoy, MAI
Senior Managing Director
Regional Practice Leader, Consulting & Valuation
[email protected]
  • +1 970 215-0620 (w)