St. Louis benefits from a diverse economy, anchored by strong healthcare, education, and government sectors. The city is also a popular destination for tourists, who are drawn to the Gateway Arch and the area's museums, parks, and professional sports venues. Groups and special events utilizing the America's Center convention complex and the facilities of larger full-service hotels are also a major source of hotel demand. After multiple years of recovery following the COVID-19 pandemic, RevPAR growth stalled in 2024. This was in large part due to a relatively weak booking calendar for the convention center that year due to the ongoing renovations. With the completion of renovations, the convention booking pace was much stronger for 2025, supporting healthy occupancy growth and a resumption of ADR gains. Furthermore, in May 2025, St. Louis was struck by a tornado that generated a temporary influx of lodging demand related to displaced residents and cleanup/recovery efforts. These factors supported strong RevPAR growth in 2025. A strong convention and event calendar early in the year, including the U.S. Figure Skating Championships, has continued the momentum into 2026. Improving demand across all market segments, combined with relatively stable supply levels, has allowed occupancy, ADR, and RevPAR to post healthy gains in 2026.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Daniel McCoy, MAI
Senior Managing Director
Regional Practice Leader, Consulting & Valuation
[email protected]
  • +1 970 215-0620 (w)