Africa -  Morocco - Casablanca

Morocco had a tough year in 2016 with a severe drought which severely affected agriculture production. According to the Worldbank, the overall GDP growth dropped down to 1.1% in 2016, with a record low of 0.5% in the second quarter of the year. However, Morocco is still an established tourism destination. After a drop in REVPAR in 2016 due to the threat of terrorism in Europe, 2017 shows a regain of interest from international tourists, notably from China and Russia. The decision of King Mohammed VI to exempt Chinese citizens from visa requirements from June 2016 boosted the tourism industry in the country: monthly arrivals from China were multiplied by six from this date. Additionally, the government plans to invest time, money and efforts to promote the tourism industry: new airports are expected to open in 2017 to support domestic accessibility and the Morocco Vision 2020 strategy aims to double the size of the tourism industry by 2020.

Casablanca on the other hand experienced a recovery in 2016. Although occupancy decreased by 2 points, ADR increased by 12% back to pre-crisis level pushing the REVPAR up by 8.4%. The corporate segment fed the tourism growth and the opening of the Four Seasons in 2015 induced demand from high-spending markets (GCC) and pushed the ADR up. Although they are not back to pre-crisis levels, values in Casablanca increased significantly and it is likely to continue in 2017

Exchange Rate:

Exchange Rate 2015 Exchange Rate 2016 Change 2015/2016 Exchange Rate 2017 Change 2016/2017
US$ 1 1 1
Morocco - Casablanca 0.10195 0.10172 -0.2% 0.10225 0.5%

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: Less than -10%

Morocco - Casablanca RevPAR Change

Morocco - Casablanca RevPAR

Year RevPAR
2011 79.36
2012 80.76
2013 80.41
2014 75.37
2015 64.67
2016 70.08
2017 (f) 79.96

For more information, please contact:

Tim Smith, MRICS
tsmith@hvs.com
  • +27 797 342296 (w)
Laura Dutrieux
ldutrieux@hvs.com
Laura Dutrieux
ldutrieux@hvs.com