Africa -  Senegal - Dakar

Senegal is the third fastest growing African country in 2016 with a GDP growth of 6.6 and it is one of the most politically stable countries on the continent. In March 2016, the government held a vote on measures to strengthen the country’s political system.

The tourism industry of Senegal took a big knock in 2013 when the Ebola virus struck West Africa and a lot of hotels had to close, but tourist arrivals have steadily been increasing since 2014 and it is the country’s goal to increase the number of tourists to 2 million by 2019 as part of prioritizing tourism. Dakar has many tourist friendly attributes: a stable economy and government,beautiful beaches, good weather, a vibrant nightlife and internationally recognised cuisine. The introduction of a visa-free entry for most nations worldwide early 2015 helped to boost tourism in Senegal substantially. In addition, Dakar hosts numerous pan-African or international meetings, congresses, academic symposia and trade fairs each year.

There is also a big trend of adventure seekers travelling to Senegal like generation Millennium, who want a more authentic and personalised experience. Dakar still has a few challenges to face: security and a low level of quality in a lot of hotels are two of them. However, an increasing number of international brands are expected to open in the capital in the next few years which should improve the overall quality of the hotel supply and induce further demand from international tourists to Dakar. InterContinental Hotels & Resorts is going to open a 250-room hotel in Dakar with lots of commercial and office space to lease in 2017, Marriott is planning to open a Sheraton in 2018 and an Aloft in 2020 both in Dakar, adding over 350 rooms to the market.

Dakar has seen an increase in occupancy by almost 5% in 2016 but rates remained stable, partly due to an increase of supply in the past two years that brought a fierce price competition. RevPAR has been gradually growing since 2014 and the value per room in the same category has been and is expected to increase by the same percentage amounts per year.

Exchange Rate:

Exchange Rate 2015 Exchange Rate 2016 Change 2015/2016 Exchange Rate 2017 Change 2016/2017
US$ 1 1 1
Senegal - Dakar 0.00183 0.00183 0.0% 0.00183 0.0%

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: Less than -10%

Senegal - Dakar RevPAR Change

Senegal - Dakar RevPAR

Year RevPAR
2014 58.31
2015 60.61
2016 64.45
2017 (f) 70.36

For more information, please contact:

Tim Smith, MRICS
tsmith@hvs.com
  • +27 797 342296 (w)
Laura Dutrieux
ldutrieux@hvs.com
Sofie Otto
sotto@hvs.com