Africa -  Morocco - Casablanca

Tourism in Morocco represents 8.1% of the total GDP and is considered a key factor of economic growth in the Moroccan Vision 2020 plan. The country suffered from the terrorist attacks in Europe in 2015 and 2016 that built a growing perception of insecurity in the region and discouraged Morocco’s traditional source market from travelling.

2017 was a recovery year with an increase of 11% in tourist arrivals. The COP 22 conference that took place in Morocco at the end of 2016 gave great exposure to the destination, improved the country’s image worldwide and boosted investment and tourism inflows. The government took this opportunity to run a large marketing campaign aimed at diversifying source markets and opening new air routes, notably with Royal Air Maroc and low-cost airlines to and from Morocco. The objective is to double the size of the industry by 2020. In addition, the new rating and classification system of hotels implemented in 2017 brings the industry in line with global standards.

As Casablanca recovered from a bad year in 2016, tourism was booming in 2017 pushed by corporate demand. New source markets such as China and India started to grow significantly. In addition, 335,000 m2 of offices are expected to open in 2018/19 and the new City Financial Centre is under development along with the new Marina project. The city of Casablanca started to promote the city to leisure tourists in marketing its cultural and sports attractions such as the Hassan II Mosque, beautiful surf spots and museums and art galleries as well as its gastronomy and wine. In addition, the opening of new air routes to Casablanca, notably from Brazil, Canada and Asia, boosted leisure demand.

Hotels’ values are up by 10% in 2017 and are expected to grow by a further 7% in 2019. The opening of the Royal Mansour in 2020 is likely to attract more high-spending leisure tourists. In addition, the Marina should be fully opened by 2020/21, boosting the leisure demand in Casablanca. Although the leisure segment should increase thanks to the promotional efforts of the city, Casablanca will remain corporate-oriented.

Exchange Rate:

Exchange Rate 2016 Exchange Rate 2017 Change 2016/2017 Exchange Rate 2018 Change 2017/2018
US$ 1 0 0
Morocco - Casablanca 0.10121 0.10175 0.5% 0.1067 4.9%

Change In Value For Market:

Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: Less than -10%

Morocco - Casablanca RevPAR Change

Morocco - Casablanca RevPAR

Year RevPAR
2015 64.67
2016 69.37
2017 76.41
2018 81.46
2019 (f) 75.25
2020 (f) 78.32

For more information, please contact:

Tim Smith, MRICS
[email protected]
  • +27 797 342296 (w)
Rishabh Thapar
[email protected]
  • +27 0 792790584 (m)
Laura Dutrieux
[email protected]