For a comprehensive review of the Africa market, click below:
HVS In-Depth Africa Hotel Valuation Index:
2021
|
2016
|
2015
|
2014
Marrakech occupancy has remained below 70% in 2025, while witnessing an ADR growth of 17% compared to 2019. The value per key has increased by 32.7% over the same period, reaching USD 235,000 per key.
The growth is driven by a combination of RevPAR improvement as well as the cost controls, pushing the EBITDA margins to an average of 30%.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
|
|
| ADR Change
|
|
| Market Demand Change
|
|
| Hotel Occupancy Increase/Decrease
|
|
| RevPAR Change
|
0.0%
|
| Market Supply Growth
|
Change In Value For Market:
Legend
| Significant Value Increase:
|
Greater than +10%
|
| Moderate Value Increase:
|
Between +3% and +10%
|
| Stable Values:
|
Between -3% and +3%
|
| Moderate Value Decline:
|
Between -3% and -10%
|
| Significant Value Decline:
|
More than -10%
|
Morocco - Marrakech RevPAR Change
Morocco - Marrakech RevPAR
| Year |
RevPAR |
| 2015 |
115.00
|
| 2016 |
79.80
|
| 2017 |
87.90
|
| 2018 |
110.60
|
| 2019 |
113.40
|
| 2020 |
116.70
|
| 2021 |
114.00
|
| 2022 |
|
| 2023 |
|
| 2024 |
|
| 2025 (f) |
|
