Africa -  Zambia - Lusaka

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Lusaka, has historically experienced weak and seasonal demand, driven mainly by the corporate segment and transit leisure tourists en route to the country’s tourist attractions. However, Zambia recorded its highest-ever tourist arrivals in 2024, reaching 2.1 million, supporting a rise in occupancy levels. Despite this, ADR remains among the lowest across African markets. While the market had previously faced oversupply, the exit of the Hilton Garden Inn in 2024, combined with recovering demand, has improved performance. The resulting increase in RevPAR, primarily driven by stronger occupancy, has contributed to a marginal 1% rise in value per key since 2019.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%