United States -  Atlanta

Atlanta serves as a major transportation hub, with the world's busiest passenger airport and the Delta headquarters. Primary sources of lodging demand comprise local employers, including over 15 Fortune 500 companies, as well as convention and entertainment venues such as the Georgia World Congress Center, Mercedes-Benz Stadium, and Truist Park. In 2023, occupancy passed the 65.0% mark, similar to levels recorded in the early 2000s but below the peak occupancy period of 2014 through 2019. RevPAR, however, reached an all-time high in 2023, as ADR surpassed $125 for the first time. While ADR remained essentially steady in 2024, RevPAR contracted modestly; occupancy growth was hindered by new supply, including the 976-key Signia by Hilton convention hotel, as well as muted corporate and leisure demand growth. Thus far in 2025, RevPAR has illustrated an upward trajectory given the market's ADR growth and stable occupancy. The latest trend is supported by leisure demand from events like the MLB All-Star Game, despite fewer citywide events and less robust government-related travel, as Atlanta is home to the downsizing Centers for Disease Control and Prevention. Atlanta's longstanding role as a key market in the Southeast, as well as the anticipated benefits of hosting several 2026 FIFA World Cup matches and Super Bowl LXII, should support healthy demand levels.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Courtney Vris
Director
[email protected]
  • +1 203 243-0545 (m)
Brett Testa
Senior Manager
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 770 280-7674 (w)