Atlanta serves as a major transportation hub, with the world's busiest passenger airport and the Delta headquarters. Primary sources of lodging demand comprise local employers, including 33 Fortune 500 and Fortune 1,000 companies, as well as convention and entertainment venues such as the Georgia World Congress Center, Mercedes-Benz Stadium, and Truist Park. In 2023, occupancy passed the 65.0% mark, similar to levels recorded in the early 2000s but below the peak occupancy period of 2014 through 2019. RevPAR, however, reached an all-time high in 2023, as ADR surpassed $125 for the first time. ADR remained essentially steady in 2024, and RevPAR contracted modestly; occupancy growth that year was hindered by new supply, including the 976-key Signia by Hilton convention hotel, as well as muted transient demand growth. In 2025, the market's occupancy decline, paired with moderate ADR growth, resulted in flat RevPAR. The latest trend was supported by leisure demand from events like the MLB All-Star Game, despite fewer citywide events and less robust government-related travel, as the capital city is also home to the downsizing Centers for Disease Control & Prevention. Atlanta's longstanding role as a key market in the Southeast, as well as the anticipated benefits of hosting eight 2026 FIFA World Cup matches and Super Bowl LXII, should support healthy demand levels.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
|
|
|
| ADR Change
|
|
|
| Market Demand Change
|
|
|
| Hotel Occupancy Increase/Decrease
|
|
|
| RevPAR Change
|
0.0%
|
0.0%
|
| Market Supply Growth
|
Change In Value For Market:
Legend
| Significant Value Increase:
|
Greater than +10%
|
| Moderate Value Increase:
|
Between +3% and +10%
|
| Stable Values:
|
Between -3% and +3%
|
| Moderate Value Decline:
|
Between -3% and -10%
|
| Significant Value Decline:
|
More than -10%
|
Atlanta RevPAR
| Year |
RevPAR |
| 2008 |
$53.30
|
| 2009 |
$43.71
|
| 2010 |
$47.55
|
| 2011 |
$48.79
|
| 2012 |
$52.22
|
| 2013 |
$55.38
|
| 2014 |
$62.64
|
| 2015 |
$68.40
|
| 2016 |
$72.39
|
| 2017 |
$75.05
|
| 2018 |
$77.27
|
| 2019 |
$79.96
|
| 2020 |
$83.17
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
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