Atlanta serves as a major transportation hub, with the world's busiest passenger airport and the Delta headquarters. Primary sources of lodging demand comprise local employers, including 33 Fortune 500 and Fortune 1,000 companies, as well as convention and entertainment venues such as the Georgia World Congress Center, Mercedes-Benz Stadium, and Truist Park. The most recent five-year historical peak occurred 2023, with occupancy near the 65.0% mark, and ADR surpassing $125 for the first time; however, market-wide RevPAR performance has contracted modestly since that time. Compounded supply growth from 2021 to 2025 paced near 2.5% annually, with notable entrants like the 976-key Signia by Hilton convention hotel in 2024 having a softening influence on occupancy. In 2025, an occupancy decline, paired with moderate ADR growth, resulted in flat RevPAR. Strong leisure demand from events like the MLB All-Star Game partially offset fewer citywide events and less robust government-related travel amid budget constraints and downsizing last year. The slight ADR increase in 2026 can be largely attributed to the FIFA World Cup matches held here, while displaced groups and weaker commercial demand are reflected in the occupancy decline. Atlanta's longstanding role as a hub in the Southeast, as well as new development projects, should support moderate growth moving forward.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
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| ADR Change
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|
|
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| Market Demand Change
|
|
|
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| Hotel Occupancy Increase/Decrease
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|
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| RevPAR Change
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0.0%
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0.0%
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0.0%
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| Market Supply Growth
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Change In Value For Market:
Legend
| Significant Value Increase:
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Greater than +10%
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| Moderate Value Increase:
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Between +3% and +10%
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| Stable Values:
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Between -3% and +3%
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| Moderate Value Decline:
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Between -3% and -10%
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| Significant Value Decline:
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More than -10%
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Atlanta RevPAR
| Year |
RevPAR |
| 2008 |
$53.30
|
| 2009 |
$43.71
|
| 2010 |
$47.55
|
| 2011 |
$48.79
|
| 2012 |
$52.22
|
| 2013 |
$55.38
|
| 2014 |
$62.64
|
| 2015 |
$68.40
|
| 2016 |
$72.39
|
| 2017 |
$75.05
|
| 2018 |
$77.27
|
| 2019 |
$79.96
|
| 2020 |
$83.17
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
| 2028 (f) |
$
|
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