Dallas/Fort Worth International Airport, Love Field Airport, Kay Bailey Hutchison Convention Center, and local employers and office headquarters, particularly within the telecommunications, technology, insurance, financial services, and healthcare fields, represent the primary sources of demand in the greater Dallas market. Prior to the pandemic, Dallas typically achieved annual occupancy levels in the 68.0% to 71.0% range. In 2023, occupancy reached just over 66.0%, representing a 2.0% increase from 2022. ADR, on the other hand, registered significant growth in 2022 and a continued favorable trend in 2023, supported by elevated hotel products, strong levels of high-rated leisure demand, and inflationary increases. In 2024, occupancy contracted modestly to approximately 65.0%, and ADR grew at a more typical pace, ending the year near the $130 mark. In 2025, occupancy growth is anticipated to be somewhat challenged by some disruptions in group activity stemming from ongoing construction at the convention center, while ADR growth is expected to moderate closer to inflationary levels. However, the long-term outlook is favorable, owing to continued corporate relocations, steady expansion within the downtown and suburban areas, and the new and expanded $3-billion, 2.5-million-square-foot convention center that is anticipated to open in 2029.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
