DFW International Airport, Love Field Airport, Kay Bailey Hutchison Convention Center (KBHCC), and local employers and office headquarters, particularly within the telecommunications, technology, insurance, financial services, and healthcare fields, represent the primary sources of demand in the greater Dallas market. Prior to the pandemic, Dallas typically achieved annual occupancy levels near 70.0%. In 2022 and 2023, occupancy bracketed the 65.0% mark. ADR, on the other hand, registered significant growth in 2022 and continued a favorable trend in 2023. In 2024, occupancy contracted, and ADR grew at a more typical pace. The decrease in RevPAR in 2025 was largely influenced by the closure and redevelopment of KBHCC, which is scheduled to reopen in 2030. Occupancy has remained relatively stable in 2026, with the uptick in rate influenced by the FIFA World Cup matches held here. Despite the convention center transition period and multiple relocation announcements from Downtown Dallas (AT&T, Mavericks, and Stars), factors expected to positively influence market RevPAR over the longer term include Goldman Sachs' new regional campus in the NorthEnd development, a revamped convention center district, an expansion of Klyde Warren Park, major renovations and expansions at both airports, and continued emerging developments in the northern suburbs.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
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| ADR Change
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|
|
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| Market Demand Change
|
|
|
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| Hotel Occupancy Increase/Decrease
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|
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| RevPAR Change
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0.0%
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0.0%
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0.0%
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| Market Supply Growth
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Change In Value For Market:
Legend
| Significant Value Increase:
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Greater than +10%
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| Moderate Value Increase:
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Between +3% and +10%
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| Stable Values:
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Between -3% and +3%
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| Moderate Value Decline:
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Between -3% and -10%
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| Significant Value Decline:
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More than -10%
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Dallas RevPAR
| Year |
RevPAR |
| 2008 |
$54.99
|
| 2009 |
$43.28
|
| 2010 |
$44.99
|
| 2011 |
$50.33
|
| 2012 |
$52.61
|
| 2013 |
$58.22
|
| 2014 |
$63.45
|
| 2015 |
$69.84
|
| 2016 |
$73.85
|
| 2017 |
$73.63
|
| 2018 |
$72.50
|
| 2019 |
$72.84
|
| 2020 |
$75.03
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
| 2028 (f) |
$
|
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