United States -  Dallas

DFW International Airport, Love Field Airport, Kay Bailey Hutchison Convention Center (KBHCCD), and local employers and office headquarters, particularly within the telecommunications, technology, insurance, financial services, and healthcare fields, represent the primary sources of demand in the greater Dallas market. Prior to the pandemic, Dallas typically achieved annual occupancy levels near 70.0%. In 2022 and 2023, occupancy bracketed the 65.0% mark. ADR, on the other hand, registered significant growth in 2022 and continued a favorable trend in 2023, supported by elevated hotel products, strong levels of high-rated leisure demand, and inflationary increases. In 2024, occupancy contracted modestly to near 65.0%, and ADR grew at a more typical pace, ending the year at just over $128. Thus far in 2025, occupancy has softened, as hotel owners/operators are realizing the impact of new federal policies and economic uncertainty, particularly on business and leisure travel. Meanwhile, ADR has increased minimally. In addition to new U.S. policies, the hotel supply pipeline and the renovations at KBHCCD are factors expected to influence occupancy through 2025. Nevertheless, the long-term outlook is favorable, owing to continued relocations, steady expansion within the downtown and suburban areas, and the renovated KBHCCD, which is anticipated to open in 2029.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Kathleen Donahue
Senior Managing Director
Regional Practice Leader, Consulting & Valuation
[email protected]
  • +1 972 890-3548 (w)