DFW International Airport, Love Field Airport, Kay Bailey Hutchison Convention Center (KBHCC), and local employers and office headquarters, particularly within the telecommunications, technology, insurance, financial services, and healthcare fields, represent the primary sources of demand in the greater Dallas market. Prior to the pandemic, Dallas typically achieved annual occupancy levels near 70.0%. In 2022 and 2023, occupancy bracketed the 65.0% mark. ADR, on the other hand, registered significant growth in 2022 and continued a favorable trend in 2023. In 2024, occupancy contracted modestly, and ADR grew at a more typical pace. RevPAR trends in 2025 were largely influenced by a slowdown in convention activity, related to KBHCC's redevelopment (anticipated to fully reopen in 2029). Despite the transition period in the meeting/group segment and AT&Ts January 2026 announcement to relocate its global headquarters from Downtown Dallas to Plano, factors expected to positively influence market occupancy and ADR going forward include the 2026 FIFA World Cup soccer games in June and July 2026; Goldman Sachs' new, $500-million, 800,000-square-foot campus in the North End/Victory Park (completion slated for 2028); DFW International Airport's "DFW Forward" $9-billion expansion; and emerging tourism developments in the northern Dallas suburbs.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
|
|
|
| ADR Change
|
|
|
| Market Demand Change
|
|
|
| Hotel Occupancy Increase/Decrease
|
|
|
| RevPAR Change
|
0.0%
|
0.0%
|
| Market Supply Growth
|
Change In Value For Market:
Legend
| Significant Value Increase:
|
Greater than +10%
|
| Moderate Value Increase:
|
Between +3% and +10%
|
| Stable Values:
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Between -3% and +3%
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| Moderate Value Decline:
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Between -3% and -10%
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| Significant Value Decline:
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More than -10%
|
Dallas RevPAR
| Year |
RevPAR |
| 2008 |
$54.99
|
| 2009 |
$43.28
|
| 2010 |
$44.99
|
| 2011 |
$50.33
|
| 2012 |
$52.61
|
| 2013 |
$58.22
|
| 2014 |
$63.45
|
| 2015 |
$69.84
|
| 2016 |
$73.85
|
| 2017 |
$73.63
|
| 2018 |
$72.50
|
| 2019 |
$72.84
|
| 2020 |
$75.03
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
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