The Colorado Convention Center (CCC), special-event and sporting complexes, tourism, government institutions, healthcare complexes, and major corporate office parks represent the primary sources of demand in the greater Denver market. Denver is also home to one of the nation's busiest and largest airports (Denver International Airport) and is a primary economic center for the Rocky Mountain region. Prior to the pandemic, Denver typically achieved annual occupancy levels in the 73.0% to 75.0% range. In 2023, occupancy reached just over 69.0%, still below the historical peak occupancy levels. The 2024 occupancy data reflect overall stability, with a slight decline registered, while ADR increased minimally, surpassing the $150 mark. Factors contributing to the most recent trend include a lagging recovery of the meeting/group segment and the impact of new supply. The long-term outlook is favorable given the ongoing development activity throughout the city, the recent expansion of the CCC and continued expansion of the airport, and Denver's popularity as a tourist destination, which all bode well for growth within the lodging sector.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

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