The Colorado Convention Center (CCC), special-event and sporting complexes, tourism, government institutions, healthcare complexes, and major corporate office parks represent the primary sources of demand in the greater Denver market. Denver is also home to one of the nation's busiest and largest airports, Denver International Airport (DIA), and is a primary economic center for the Rocky Mountain region. Prior to the pandemic, Denver typically achieved annual occupancy levels in the 73.0% to 75.0% range. In 2023, occupancy reached just over 69.0%, still below the historical peak occupancy levels. In 2024, occupancy data reflect overall stability, with a slight decline registered, while ADR increased minimally, surpassing the $150 mark. Occupancy has continued to decline thus far in 2025, while rates have remained relatively flat. Factors contributing to the most recent trend include the impact of new supply, a decrease in international travel to the area, and a decline in government-related demand due to new federal policies. However, ongoing development activity throughout the city, the recent expansion of the CCC, the continued expansion of DIA, and Denver's popularity as a tourist destination should positively influence the market's performance.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

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