United States -  Los Angeles - Long Beach

Los Angeles is a major global center for business, entertainment, media, fashion, science, and education. The market comprises dynamic submarkets, ranging from luxury destinations in Santa Monica, West Hollywood, and Beverly Hills to coastal communities such as Malibu, Venice Beach, and Manhattan Beach, as well as industrial areas in Long Beach and the San Gabriel Valley. Prior to the pandemic, Los Angeles enjoyed occupancy levels in the upper 70s. By 2023, occupancy had recovered to just over 70.0%, constrained by labor strikes in the entertainment industry and the slower rebound of international travel. Occupancy growth stagnated in 2024 and 2025, as domestic leisure demand softened, entertainment-related activity remained subdued, and international travel declined amid geopolitical events. Wildfires in early 2025 also temporarily disrupted travel patterns. Data from 2026 show a notable increase in ADR, fueled by the rebound in corporate travel and the FIFA World Cup in June. While international travel continues to lag, the 2028 Summer Olympics is poised to boost regional tourism. Limited new hotel developments and the city's diverse economy further support potential for sustained growth.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Kirsten Smiley, MAI
Managing Director, Southwest Region Director
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 405 612-6255 (w)
Aidan Martin
Senior Manager
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 424 902-2598 (m)