Domestic and international tourism, international business, PortMiami, and the Miami Beach Convention Center represent the primary sources of demand in the Miami market. Storm-related demand is also a factor, with displaced travelers often requiring lodging. RevPAR increased modestly in 2025. This upward trend continued in 2026, reflecting notable rate growth given a strong first quarter and the city hosting FIFA World Cup matches, including the vast ancillary events that accompanied the soccer games. In addition to internationally sourced demand, several domestic markets remain top feeder markets for the area, allowing hotels to maintain robust occupancy and ADR levels regardless of fluctuations in international travel. Despite restrictions on international travel from select countries, year-to-date air travel reflect only a nominal decline. Although Miami remains the gateway to Latin America and benefits from its popularity as a leisure, business, and convention destination, the construction pipeline and various redevelopment projects in the area may temper future occupancy and ADR growth. However, the development of several ultra-luxury hotels in Miami Beach should elevate the market's overall profile as a premier, luxury destination.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

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