Nashville became one of the strongest lodging markets in the United States given its designation as a top-tier travel destination and its diverse economy, inclusive of strong medical, manufacturing, music/entertainment, and tourism industries. Highlights during the last decade included the opening of the Music City Center, corporate expansions and relocations in the area by firms such as Nissan North America and HCA, and the increased international reputation of Nashville as a premier tourism destination. Prior to the pandemic, Nashville achieved annual occupancies in the mid-70s range. In 2023, occupancy reached nearly 69.0%; however, in 2024 and 2025, occupancy declined modestly as international destinations regained popularity and as new supply continued to affect the market. During the last two years, ADR also contracted, as hoteliers discounted rates to attract bookings and as leisure demand was replaced by corporate and group demand with negotiated rates. Moreover, group demand was lower than forecasted in 2025, and size limitations at the Music City Center has stymied group demand growth. A significant increase in lodging supply across the market also influenced this trend, as many submarkets were under-supplied prior to 2020. Nashville's diverse economy and robust tourism industry, as well as corporate relocations to the area, should support long-term growth.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
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|
|
| ADR Change
|
|
|
| Market Demand Change
|
|
|
| Hotel Occupancy Increase/Decrease
|
|
|
| RevPAR Change
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0.0%
|
0.0%
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| Market Supply Growth
|
Change In Value For Market:
Legend
| Significant Value Increase:
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Greater than +10%
|
| Moderate Value Increase:
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Between +3% and +10%
|
| Stable Values:
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Between -3% and +3%
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| Moderate Value Decline:
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Between -3% and -10%
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| Significant Value Decline:
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More than -10%
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Nashville RevPAR
| Year |
RevPAR |
| 2008 |
$57.53
|
| 2009 |
$49.29
|
| 2010 |
$50.45
|
| 2011 |
$57.87
|
| 2012 |
$63.09
|
| 2013 |
$70.73
|
| 2014 |
$84.16
|
| 2015 |
$93.06
|
| 2016 |
$100.52
|
| 2017 |
$105.87
|
| 2018 |
$104.60
|
| 2019 |
$105.59
|
| 2020 |
$107.67
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
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