United States -  New Orleans

New Orleans' reputation as a world-renowned vacation destination, a top-tier convention market, and a host of major sporting events draws millions of tourists to the market each year. The city's attractions include the French Quarter and National World War II Museum, as well as annual festivals, such as Mardi Gras and the New Orleans Jazz & Heritage Festival. Because COVID precautions remained in place through 2021, the return of parades and festivals caused a stronger recovery in 2022. Occupancy and ADR moderated in 2023, but after three nights of sold-out Taylor Swift concerts in 2024 boosted visitation, ADR increased that year. Despite the city hosting Super Bowl LIX in February 2025, a decline in festival attendance and a correction in the fourth quarter led to lower occupancy levels and RevPAR loss for the year. Although the correction from peak Super Bowl ADR levels caused a decline in RevPAR for early 2026, occupancy remained stable due to strong Mardi Gras and festival visitor counts. We note that the convention schedule is expected to recover by 2028, helping boost market occupancy and ADR during peak periods; however, demand levels during the off-peak summer months are likely to remain low.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Lauren Hock
Senior Vice President - Gulf Coast Leader
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 805 431-0729 (w)