World-class theme parks, major employers, and the Orange County Convention Center (OCCC) represent the primary sources of demand in the greater Orlando market. The self-contained meeting and convention facilities of the city's massive resorts also generate significant visitation to the market. Over the last two decades before the pandemic, Orlando evolved from a high-60.0% occupancy market into one that achieved occupancy levels in the upper 70s. In 2023, occupancy remained near 73.0%, similar to the rebounding performance of 2022, as the OCCC marked a year of strong event attendance. However, the 2024 trend reflects some softening given the availability of alternate destinations and meeting/convention facilities in the post-pandemic period. ADR, on the other hand, surpassed $190 in 2023 and remained stable in 2024. The year-to-date performance through May 2025 illustrates stable occupancy levels and an increase in rate, due in part to the spring opening of the Epic Universe theme park and concurrent addition of 2,000 luxury hotel rooms affiliated with the new attraction. An increase of area development projects, the ramp-up of the new theme park, and the absorption of new hotel supply are factors that should positively influence the market's performance metrics.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
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| ADR Change
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|
|
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| Market Demand Change
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|
|
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| Hotel Occupancy Increase/Decrease
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|
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| RevPAR Change
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0.0%
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0.0%
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0.0%
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| Market Supply Growth
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Change In Value For Market:
Legend
| Significant Value Increase:
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Greater than +10%
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| Moderate Value Increase:
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Between +3% and +10%
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| Stable Values:
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Between -3% and +3%
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| Moderate Value Decline:
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Between -3% and -10%
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| Significant Value Decline:
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More than -10%
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Orlando RevPAR
| Year |
RevPAR |
| 2008 |
$69.34
|
| 2009 |
$56.26
|
| 2010 |
$58.02
|
| 2011 |
$63.68
|
| 2012 |
$66.77
|
| 2013 |
$71.74
|
| 2014 |
$79.37
|
| 2015 |
$86.21
|
| 2016 |
$87.53
|
| 2017 |
$96.19
|
| 2018 |
$104.01
|
| 2019 |
$110.33
|
| 2020 |
$115.33
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 (f) |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
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