United States -  Orlando

World-class theme parks, local employers, and the Orange County Convention Center (OCCC) represent the primary sources of demand in the greater Orlando market. The self-contained meeting and convention facilities of the city's massive resorts also generate significant visitation to the market. Over the last two decades, Orlando evolved from a high-60.0% occupancy market into one that achieved occupancy levels in the upper 70s before the pandemic-related years. In 2023, occupancy remained near 73.0%, similar to the rebounding performance of 2022, as the OCCC marked a year of strong event attendance; however, occupancy still fell short of the levels attained during the peak 2015–2019 period. ADR, on the other hand, increased to nearly $160 in 2023, and RevPAR reached an all-time high. The outlook for 2024 is favorable, particularly as area development projects ramp up, and as the new supply pipeline gains momentum. ADR gains continue to be significant, and key economic indicators, including the booking pace at the OCCC and the construction of Universal Studios' newest theme park (Epic Universe), support a return to pre-pandemic occupancy levels in the near term.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Donald Stephens Jr.
Managing Director
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 407 405-4363 (w)
Hannah McManus
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 410 967-8879 (w)