United States -  San Diego

San Diego benefits from a diverse mix of demand generators, including local corporations, government entities, meeting and group business, and leisure-related activity. Favorable year-round weather conditions and attractions such as the San Diego Zoo, Coronado Island, Pacific Beach, SeaWorld, La Jolla, and the nearby Temecula Wine Valley generate steady tourism demand. Furthermore, compression from large conventions held at the San Diego Convention Center (SDCC) produces a significant number of room nights. Over the last two decades, San Diego achieved occupancy levels in the mid-70.0% range during stable and strong economic periods. In 2023, occupancy surpassed the 73.0% mark, reflecting strength but remaining below the peak occupancy levels achieved from 2015 through 2019. ADR, on the other hand, reached nearly $210 in 2023, an all-time high. Factors contributing to the 2023 performance levels included ongoing developments in the life-sciences sector, the popularity of San Diego as a meeting/event destination, and the minimal new supply in the pipeline. The outlook for 2024 is favorable, as recession fears have subsided, with an expectation that inflation-adjusted incomes will improve. The diversity of the local economy should support the strength of this market going forward.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Kirsten Smiley, MAI
Managing Director, Southern California Region Director
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 405 612-6255 (w)