United States -  San Diego

San Diego benefits from a diverse mix of demand generators, including local corporations, government entities, meeting and group business, and leisure-related activity. Favorable year-round weather conditions and attractions such as the San Diego Zoo, Coronado Island, Pacific Beach, SeaWorld, La Jolla, and the nearby Temecula Wine Valley generate steady tourism demand. Furthermore, compression from large conventions held at the San Diego Convention Center (SDCC) produces a significant number of room nights. Over the last two decades, San Diego achieved occupancy levels in the mid-70.0% range during stable and strong economic periods. Following the pandemic, San Diego was among the first West Coast markets to recover, benefiting from strong leisure demand and group bookings. By year-end 2024, occupancy was holding steady in the mid-70s, with ADR having reached a record level at nearly $213 (rounded). Some occupancy softening has been registered thus far in 2025, but occupancy remains nevertheless strong and is supporting healthy ADR growth. The May 2025 opening of the 1,600-room Gaylord Pacific Resort & Convention Center in Chula Vista has brought much attention to this market; significant Gaylord-loyal convention demand is anticipated to be captured by this new mega resort.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Kirsten Smiley, MAI
Managing Director, Southern California Region Director
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 405 612-6255 (w)
Aidan Martin
Senior Manager
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 424 902-2598 (m)