Seattle is home to a diverse set of economic industries, including aerospace and defense, high technology, transportation and logistics, telecommunications, education, and health care. It is also a popular leisure destination, especially during the peak summer months; moreover, the city benefits from significant hotel demand related to the cruise industry, and 2025 was a record-breaking cruise season, resulting in a $1.2-billion regional economic impact. In 2025, occupancy exceeded 70.0%, and ADR recorded an all-time high, surpassing the $200 mark, although overall occupied rooms fell in 2025, compared to 2024. Seattle's convention center expansion (known as Summit) opened in early 2023, doubling the city's capacity to host convention events. Microsoft has committed to hosting all future meetings at Summit, further solidifying the company's commitment to Seattle. Growth in corporate and international visitation to the market hit a setback in 2025, as macroeconomic pressures specifically related to tariffs, federal government spending cuts, and international travel, especially from Canada, posed new challenges for the market. We note that Amazon mandated a full-time in-office work policy in 2025, and Seattle will be one of 16 North American destinations to host the FIFA World Cup in 2026, both of which should positively influence the market's performance.
* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
|
|
|
| ADR Change
|
|
|
| Market Demand Change
|
|
|
| Hotel Occupancy Increase/Decrease
|
|
|
| RevPAR Change
|
0.0%
|
0.0%
|
| Market Supply Growth
|
Change In Value For Market:
Legend
| Significant Value Increase:
|
Greater than +10%
|
| Moderate Value Increase:
|
Between +3% and +10%
|
| Stable Values:
|
Between -3% and +3%
|
| Moderate Value Decline:
|
Between -3% and -10%
|
| Significant Value Decline:
|
More than -10%
|
Seattle RevPAR
| Year |
RevPAR |
| 2008 |
$86.05
|
| 2009 |
$69.21
|
| 2010 |
$72.24
|
| 2011 |
$78.69
|
| 2012 |
$85.62
|
| 2013 |
$92.41
|
| 2014 |
$104.01
|
| 2015 |
$113.16
|
| 2016 |
$116.57
|
| 2017 |
$122.75
|
| 2018 |
$122.60
|
| 2019 |
$128.79
|
| 2020 |
$133.98
|
| 2021 |
$
|
| 2022 |
$
|
| 2023 |
$
|
| 2024 |
$
|
| 2025 |
$
|
| 2026 (f) |
$
|
| 2027 (f) |
$
|
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