United States -  Seattle

Seattle is home to a diverse set of economic industries, including aerospace and defense, high technology, transportation and logistics, telecommunications, education, and health care. It is also a popular leisure destination, especially during the peak summer months; moreover, the city benefits from significant hotel demand related to the cruise industry, and 2024 was a record-breaking cruise season. In 2024, occupancy exceeded 70.0% for the first time since the pandemic, and ADR recorded an all-time high, surpassing the $181 mark. Seattle's convention center expansion (known as Summit) opened in early 2023, doubling the city's capacity to host convention events. Microsoft has committed to hosting all future meetings at Summit, further solidifying the company's commitment to Seattle. Positive momentum has slowed so far in 2025, with corporate and international visitation to the market being hindered by macroeconomic pressures specifically related to tariffs, federal government spending cuts, and international travel, especially from Canada. RevPAR levels so far in 2025 have contracted, primarily due to declining demand. Looking forward, Seattle will be one of sixteen North American destinations to host the FIFA World Cup in 2026. Furthermore, Amazon has mandated a full-time in-office work policy, which became effective January 1, 2025.

* Although the HVI cannot tell you what a particular hotel is worth, it does provide excellent “big picture” data, indicating which market areas are experiencing positive trends, and thus may present good investment opportunities. The HVI for the U.S. is a measure of the strength of the lodging industry as a whole and, specifically, the hospitality investment market. The HVI for the various identified markets can provide a basis to evaluate and compare different geographic regions. For more insight on the limitations and applicability of the HVI, please read the message on the HVI home page by clicking on the graphic at the top of this page.

Change In Value For Market:

Legend
Significant Value Increase: Greater than +10%
Moderate Value Increase: Between +3% and +10%
Stable Values: Between -3% and +3%
Moderate Value Decline: Between -3% and -10%
Significant Value Decline: More than -10%

For more information, please contact:

Kasia Russell, MAI
Executive Vice President, Development
Hotel Management, Consulting & Valuation
[email protected]
  • +1 970 227-7799 (w)
Hannah Homack
Manager
Valuation, Market & Feasibility Consulting
[email protected]
  • +1 971 334-2799 (m)