For a comprehensive review of the Canada market, click below:
HVS In-Depth Canada Hotel Valuation Index:
2025
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2024
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2019
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2018
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2017
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2016
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2015
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2014
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2013
NEW BRUNSWICK, Canada's largest Maritime Province, is home to 838,142 people. Its main urban centres—Fredericton, Saint John, and Moncton—include government services, education, heavy industry and ports, commerce, and transportation as their main economic sectors. Petroleum refining, public transportation, and copper, zinc, and lead refining are the largest industries by revenue in New Brunswick. Forestry, fisheries and aquaculture, oil and gas, mining, and agriculture are all major contributors to the provincial economy.
In 2024, the provincial GDP grew by 1.8%. From 2025 to 2027, steady GDP growth of about 2.0% per year is anticipated. Labour shortages remain a primary concern for New Brunswick because the population is aging, and this challenge is compounded by the trend of graduates seeking job opportunities in larger urban centres elsewhere in Canada. The Conference Board of Canada projects the unemployment rate for the province to remain stable until 2027, with a gradual decline to 7.0% in 2028. The unemployment rate for New Brunswick tends to be 2 points above the national average, a trend that is expected to persist.
Between 2025 and 2028, 270 rooms are expected to enter the New Brunswick market. Before the pandemic, the per-room value for the province had finally crossed the $100,000 mark, reaching $101,800 in 2019. In 2025, the value per key is expected increase at a strong rate of 6.9%, and it is projected to reach $153,400 in 2028.
The New Brunswick lodging market ranks eighteenth in 2025 but is projected be in nineteenth position in 2028. Some of the markets in Western Canada are showing strength, and Edmonton is expected to nudge ahead of New Brunswick in the ranking.
The widespread impact of the coronavirus (COVID-19) has had an unprecedented impact on hotels and hotel values worldwide.
Consequently, the latest HVI analysis may no longer reflect the most current measure of lodging industry strength or the
hospitality investment market.
In each of our offices across the globe, we are working tirelessly to analyze the impact of recent events and provide timely
insights to help you navigate these uncharted waters. Because it is unclear how long the pandemic will last or how long related
restrictions will be in place, we are updating our analyses on a weekly basis using the most current data.
Additionally, examination of value trends in prior cycles can provide useful information. Historical patterns, together with
an understanding of the market’s current expectations for the eventual recovery of the industry and its performance, can provide
insights on the likely trajectory of decline and recovery for hotel values.
For the Latest Information and Analysis on the Impact of COVID-19Click Here
If you’d like to speak to someone personally to review details of our most current analysis, please don’t hesitate to contact
us directly.
ADR, Demand, Occupancy, RevPAR, and Supply Projections:
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